As copy lead, I trade in words, ideas and strategy. 

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Whether brand-side or at a creative agency, I bring creative flair, a fresh editorial perspective, and commercial nous to every project.

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A law graduate of University College London, I started out in public relations working with global names such as Samsung, BBC, Disney and Mercedes-Benz.  

 

​Thanks to my diverse background, I have a knack for unearthing data-driven stories from research and statistics – providing insight into consumer thinking – which, in turn, can help build brands.